Branding your self the right way
A Brand is a name, symbol or anything that differentiates a company or a seller or a producer’s product from others. Brands are used in business, marketing, and advertising for recognition.
Therefore Branding is the act or process in making a company’s product distinctive from that of others through various means.
As a business , taking care of your Brand is a top priority for reason being that;
- People have too many choices and too little time
- Most offerings have similar quality and features.
- We tend to base our buying choices on trust.
As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it’s a start-up, a nonprofit, or a product.
Branding is proving to be one of the most important aspects of any business. Companies that effectively focus on their brand are able to better differentiate themselves from the competition, and have better marketing. As a result, our method of judging products by comparing features and benefits no longer works. The situation is exacerbated by competitors who copy each others’ features as soon as they’re introduced, and by advances in manufacturing that make quality issues irrelevant.
Today we base our choices more on symbolic attributes. The degree of trust we feel towards a product, rather than the assessment of its features and benefits, will determine whether or not we will buy this product or that product.